Pete Johnson makes advertising, though not always in the way people expect. Global ECD at Leo—formerly McCann, Arnold, DDB. Along the way he’s worked with brands like Progressive, Microsoft, Booking.com, New York Lottery, Citi—just a few from a much longer list of unlikely collaborations. He also writes screenplays and directs movies, because apparently one career wasn’t complicated enough. And, somewhat inexplicably, he owns a craft beer bar and a coffee shop. This was not part of any master plan. Then again, neither was any of it. Let’s meet in real life.