*This is an AI approximation of me lecturing you about the craft of writing.

I'm a writer.

Which sounds simple until you realize how many places writing hides.

Ads. Films. Speeches. Websites. Campaigns. Presentations. Manifestos. Scripts. Brands. Businesses. Ideas. Arguments. Apologies.

The medium changes. The job doesn't.

People talk about craftsmanship in filmmaking, design, architecture, even cooking. Writing rarely gets the same treatment, despite being the thing holding most of it together.

I've always believed a writer should be able to move between forms the way a musician moves between instruments and still sound unmistakably like themselves.

That's the craft.

Let's get together in real life.

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